Cadbury Dairy Milk vs Cadbury Dairy Milk 30% less sugar

McDonald’s Toffee Latte and two cups of Rose Pouchong Tea

Weapons at the ready, let’s review!

Cadbury Dairy Milk vs Cadbury Dairy Milk 30% Less Sugar Chocolate Challenge 

I was in the Co-op yesterday and I came across something interesting – Cadbury Dairy Milk Chocolate with 30% less sugar – well of course I HAD to try that!

I checked the label carefully first, I usually do when trying something new as I have IBS (dodgy innards) so I react badly to sooo many foods, it’s why onions hate me and I have a massive problem with sweeteners and all forms of artificial sugar I have tried to date.

Sweeteners do murderous things to my insides and I hate the taste so I generally swerve them at all times but they are in EVERYTHING  so there’s so much I cannae have and I swear they sneak it into stuff I used to be able to have – lemonade, shandy, tizer, irn bru, prawn cocktail crisps, prawn cocktail crisps! Why Walkers? They’re potatoes, I feel it’s unnecessary to do that to them!

When I used to drink Coca Cola regularly, I try not to these days, it always used to annoy me that they could make Cherry flavour fat coke (not diet) but all the other flavours had sweeteners in. I mean they’ve got Mango flavour coke now – I want to try Mango flavour coke but I cannae because it has sweeteners in (stamps paw like cub – I lurve Mangoes, no fair Coca Cola!)

Anyhoo I check labels and if it’s saying 30% less sugar I’ve found the percentage is usually made up using sweeteners so I was pleasantly surprised to see right on the front of the wrapper “no artificial sweeteners” oh yeah baby – YOU are coming home with ME!

I have always loved chocolate, in all forms, I’ve tried a few different ones over the years – my fave is plain chocolate, especially rose and violet creams and Frys Chocolate Cream, I wouldn’t rush home for white chocolate tho’ as my bestie K would say.

I remember us going to Glasgow once for an auction back when I was house hunting. We stayed in the hotel the auction was at (didn’t win it btw but it was an experience) it must have been in December because they had a huge Christmas tree in the foyer and I mean huge, you would have had to climb up at least two stories to put the star on top!

We went for a meal in the hotel’s dining room where the entire menu was ‘fine dining’ – you know the sort of thing, no prices on show, wine by the bottle, artfully arranged carrot shavings, watercress and a sliver of unidentified undercooked meat flanked by pretentious beetroot coloured smears of mash and some mustard seedy sauce vommed all over it!

K ordered fish and chips, I had something chicken. This was K’s first time trying fine dining but not mines (I’m a child of divorced parents so we ate almost exclusively restaurant food on weekend ‘Dad’ visits mainly because his woman couldn’t cook for toffee – if you’re reading this, sorry flower, you know it’s true – and he was too busy to plus I think he quite liked flashing the cash!)

K’s plate had about 7 chunky chips in a pile topped by a wee square of fish still with the skin on and a single jumbo king prawn that still had the shell on the tail  all punctuated by ketchup commas and full stops drizzled about.

My chicken dish had a wee rice motte and shavings of something green but the chicken looked worryingly like the chef had just scraped the jelly off a can of Gourmet cat food! Luckily it tasted great but so it should for the price of it!

I asked K if she’d enjoyed her first fine dining experience and her exact words were “I wouldn’y rush hame ferrit!”  When I realised what she’d said I was ENDING myself laughing, I’d never heard that before and I’ve been looking for a chance to use it ever since lol also it became my standard, if K wouldn’y rush hame ferrit I’m no wantin’ it either!

Getting back to the subject at hand, ahem, I decided to get a regular bar of Cadbury Dairy Milk and the 30% less sugar one then compare. Mmm choccy challenge, don’t mind if I do! I couldn’t get the exact same size so the regular one is 110g and the 30% less sugar one is 85g but close enough.

Cadbury Dairy Milk and Cadbury Dairy Milk 30%less sugar

(Look at me adding pics like a profesh lol – I even captioned it cos I could)

I decided to involve my man in the challenge as he’s the only person I know who loves chocolate as much as me. We mostly like completely different ones which is fine because when it comes to chocolate I’m from the Dawn French school of sharing (it’s not Terry’s, it’s mine!) but we both like Cadbury Dairy Milk.

I am of necessity what you’d call ‘picky’ when it comes to my food but compared to my man his list of foods he won’t even try makes me look positively adventurous, so if anyone was going to turn their nose up at something different it would be him.

With zero chance of a blind taste test (eat something I cannae see, aye, I will won’t I- NOT!) I was just like “Babe, do you want some of this chocolate?” at which he obediently opened up then when he was already chewing “it’s got 30% less sugar!”

Sneaky aye but he could have spat it out if he didn’t like it. I asked him if he could notice the ‘missing’ sugar and he said he could but crucially it still tasted like a bar of CDM  – result, Cadbury!

Having totally guinea pigged him (no judgement required that man has a cast iron stomach and I have IBS – what would you do?) I then tried it myself and by jove Cadbury, I do believe you’ve cracked it! I definitely could also taste the difference but it doesn’t take away from the taste of the chocolate at all IMO of course I tried it twice just to be thorough!

I couldn’t compare the portions because of the different bar weights – 6 chunks of regular CDM was 27.5g and 6 chunks of CDM 30pls was 21.2g – and anyway I am PurpleLioness, my portion is the lion’s share which is basically the whole bar, hey I don’t make the rules and it’s all in the name of research hehe!

Nutrition Information


Nutrition Info

Sooo I went with the 100g column on the nutrition info labels on the back of the bars and discovered that 100g of CDM30pls (Cadbury Dairy Milk 30 percent less sugar) has 31 fewer calories, 1g less fat, 15g less carbs of which Sugars 19g less, 2.5g less protein and 0.06g less salt than 100g of regular CDM (Cadbury Dairy Milk)

The only ingredient that came out higher was fibre there are 18g of fibre per 100g of CDM30pls and only 2.1g of fibre per 100g of regular CDM. Wow that’s a big difference! At first I thought it was a typo but looking at the ingredients list which I think nowadays most people know are listed in descending order of amounts ie highest first, 3rd on the list is soluble maize fibre which is not listed at all on the regular CDM so I’m guessing that’s what they replaced the 30pls with.

Soluble maize fibre, never heard of it so imma check it out brb.

Ok here’s what I picked out from an article on https://www.fiberfacts.org :-

“Soluble corn fiber aka resistant maltodextrin  resistant dextrin, resistant wheat dextrin, soluble wheat fiber, wheat dextrin”

“source – corn”

“Soluble corn fiber (SCF) has been available on the US market since 2007 and it’s used in foods and beverages across America  Europe and Southeast Asia”

“It is produced from corn through enzymatic hydrolysis of corn starch”

No I don’t know what that is either but it must be some sort of processing technique that I probably don’t need to know any more about unless I find myself suffering ill effects from it – if you want to know more about it there was a lot more info on the fibre facts site above.

It also said:-

“SCF is used in prepared foods and beverages as well as condiments including flavoured water, soups, salad dressings, frozen foods, cereals  fruit drinks  baked goods, meal replacement drinks, candy, carbonated drinks and dairy products”

“SCF resists digestion in the small intestine and passes into the large intestine where it ferments”

Gross! Sorry I’m not reading any more if YOU want to knock yourself out at http://www.fiberfacts.org then look up SCF.

The next site along was a Keto one (https://perfectketo.com if you’re interested) which had a lot to say about the effects of SCF on the Keto diet. I don’t follow it personally but I know ppl who do, if you are one of those ppl maybe check out SCF info on whatever Keto path you are on.

I have no affiliate links to either of the above sites btw they were just the first two listed on Google when I searched ‘soluble maize starch’  feel free to dig deeper and elsewhere.

Getting back to the chocolate challenge, ok I never left it and have been nyamming both bars the whole time I’ve been writing – I would say research were it not impolite to talk with your mouth full!

Right having been more pig than lioness I feel a bit sick which is totally self inflicted but I’m going to get up and have a wee look in my kitchen cupboards to see if any products I’m already consuming contain SCF. I am in the UK, in bonnie Scotland so products may differ in the US.

Well that was illuminating!

I found a jar of hot chocolate powder, a cake mix, a sweet+sour cooking sauce and a packet of maize snacks all containing maltodextrin – it was the first ingredient in the chocolate powder.

So as we’ve clearly already been consuming it with no ill effects I think it’s ok to carry on.

If like me, you can’t stop eating chocolate altogether but you want the benefits eating less sugar provides eg care of teeth and gums or maybe you’re eating less sugar to lose weight. Whatever your reasons Cadbury Dairy Milk 30% less sugar offers a real viable alternative to regular Cadbury Dairy Milk that’s still quite yummy so you don’t have to.

Do you remember the chocolate bar Flyte? It used to have an ad that read something like “For the taste of a real chocolate bar with half the fat of milk chocolate,  eat Flyte. For the taste of most reduced fat chocolate bars  eat the box” Said it all really, I thought!

I didn’t think the Cadbury Dairy Milk 30% less sugar would cut it for me, I like my sugar, but it did satisfy my sweet tooth in a way that didn’t leave me rushing to the toilet (or wouldn’t have if I’d not eaten so much of it!)

If you’ve read this review and you decide to try Cadbury Dairy Milk 30% less sugar, pls let us know what you thought in the comments below.

Thanks for reading  hope you enjoyed it, ttfn PurpleLioness


Update :-

Since I wrote this article, Nestle have cancelled their low sugar Wowsomes – see Nestle Wowsomes Axed

Purple Lioness


  1. Hi! Thank you for this very interesting read. I like the fact that you have done some research to back up this post and that makes it even more interesting to me. You gave me some ideas and I’ll research a bit too. I’ll definitely try Cadbury Dairy Milk 30% less sugar. And I’ll come back here and share with you my impression. Thanks again for this post.

    • Hiya Abel,

      Thanks for your comments, do try it, it’s really nice. I would love for you to come back and tell me how you found it.

      Krs PurpleLioness 

  2. Hey, I enjoy while reading you guide on Cadbury Dairy Milk vs Cadbury Dairy Milk 30% less sugar. In my views both are ok but I like Cadbury Dairy milk 30% less sugar. Everyone have different taste like me. I always use less sugar product in my diet. That’s why I prefer Cadbury Dairy milk 30% less sugar. 

    Your guide is very awesome for everyone if they are interested in chocolates. Keep the grate work up.

    • Hiya Parveen,

      Thanks for reading, I’m glad you enjoyed it. I appreciate your encouragement, do try the chocolate, it’s lovely.

      Krs PurpleLioness 

  3. Many thanks to you for sharing such an excellent article with us .Cadbury Dairy Milk is very dear to me and this Dairy milk I love to eat and it is very delicious.And Cadbury Dairy Milk Chocolate has less than 30% sugar.And eating this low sugar is very useful for us because it helps to take care of teeth and gums.Also one of my reasons for liking Cadbury Derry Milk is because it has less than 30% of it.Also chocolate is my favorite and all the chocolates have high sugar content due to the high sugar content and diabetes.Different chocolate is high in sugar so I have less sugar in Cadbury Dairy Milk Chocolate so that I have diabetes control.That’s why Cadbury Dairy Milk is one of my very favorite chocolates.

    • Hiya Shariful 

      Thank you for reading, I’m glad you enjoyed it. I don’t know if this type of chocolate is approved for diabetics but certainly eating less sugar is helpful to avoid diabetes. CDM is one of my faves too!

      Krs PurpleLioness 

  4. Hello Purple, I must say that this article is very helpful and informative. I enjoy eating dairy chocolates but the biggest problem is sugar. I heard about Cadbury Dairy Milk 30% Less Sugar but honestly did not believe in it because they usually use artificial sugars which does not indicate on the label but who knows…

    • Hiya Danijel,

      I believe they are not allowed to hide ingredients due to Food Standards but I’m not an expert – I just like chocolate! Thanks for your thought provoking comment.

      Krs PurpleLioness 

  5. Hey, Firstly I thank you for sharing your awesome story with us. I enjoy a lot while reading your story. I like both cadbury dairy milk product in our day to day life. Now I know the difference after reading your article. I tried myself many time and don’t find enough difference. Cadbuary dairy milk taste is awesome as compared to 30% less sugar. Thank you for sharing your useful thoughts.

    • Hiya Harish,

      Thank you for replying and glad you liked the article. Hopefully you’ll be able to try the CDM 30pls and see for yourself how tasty it is. I’d love to hear how you got on with it.

      Krs PurpleLioness 

  6. Thank you for sharing this. I’m in Australia and do not believe I have seen this chocolate on sale. But thanks to your review I am certainly going to look for it now – just to try it out. I’m not really a big fan of chocolate but my daughter and wife are. SCF is interesting as well and as with all things artificial, we shouldnt have too much of it. So yeah even if we get it here, guess its better to eat less chocolate but keep it natural… Well, its certainly an interesting read and cant wait to read your next article!

    • Hiya Steve,

      I hope you can find CDM 30 pls in Australia, if not maybe you could ask them to send you some for approval! Thank you for your kind comments, I would love for you to come back for more.  Do let me know if you get to try the chocolate.

      Krs PurpleLioness 

  7. Thanks a lot for such an amazing review about Cadbury Dairy Milk vs Cadbury Dairy Milk 30% less sugar and explanations are given.

    I go to the gym and take care of what I eat, and try as much as possible to exclude sugar. I search for a lot of fewer sugar recipes. I searched for a lot of Cadbury recipes with less sugar, but this is the best I have found. I will definitely try.

    Thanks again, and I wish you all the best.

    • Hiya Razvanlie,

      It’s good that you take care of your body by visiting the gym and avoiding sugar. I hope my article has been able to help you make an informed decision. If you try it, I’d love to know how it went.  Thank you for your kind comments, all the best to you too.

      Krs PurpleLioness 

  8. Thank you so much for sharing such an excellent article with us. Your article was really interesting and informative. I am very glad to see your article. I was looking for an article like this because my son needed the Cadbury Dairy Milk so reading your article I realized that this is a very good product. So I want to buy a product at Cadbury Dairy Milk. Can you help me to buy this product? I enjoyed reading your article and found valuable information. I think other people like me will benefit from reading your article and giving valuable information. I will share your article with my friends. I have bookmarked your website so that I can come with you later. Thank you for such a beautiful post.

    • Hiya Md,

      So you have a wee CDM fan at home! I’m not sure which country you’re in, I got my CDM 30 pls in my local Coop store. If you’re in the UK, that’s the place to head. In the US or Canada, possibly one of the bigger supermarkets. Alternatively you could try Cadbury’s website, they sell gift baskets and personalised chocolate bars etc there, I think it’s a UK site. I will try to find and link the URL for you.

      Thank you for your interest, please let me know if your boy has the chance to try it.

      Krs PurpleLioness 

  9. I don’t eat sugary things because of my diabetes and it’s not recommended to take anything with artificial sugars because it can contain either GMOs or things that can highly endanger your body and your immune system. Everything has sugars, what’s important to look out for is carbohydrates.

    I have also seen lemon and cherry tasting diet Coca Cola but I don’t even like the regular one, I only drink it when I have episodes of low blood sugar. If you can stay away from Coca Cola please do. 

    • Hiya Stephanie,

      Sorry to hear about your diabetes. I only have personal experience of Gestational Diabetes and dread ‘the real thing’.  You’re right of course about the Coca Cola and compared to my earlier decades, my consumption is minimal. I almost never drink it unless there’s nothing else available and I rarely finish a can. I still would have loved to try the Mango just to see what it was like. I used to make my own lemon or lime coke just by squeezing some juice into the can.

      Thank you for your interest and sensible advice.

      Krs PurpleLioness 

  10. Hi Purple Lioness,

    Thanks for so nice review! Like you  I am a chocolate lover, and I certainly like Cadbury, but I am gluten intolerant, and I don’t eat sugar anymore. The only chocolate I eat now is Black Chocolate, with more than 70% cocoa and without added sugar.

    Now I read always the labels and educate myself about the ingredients. Corn usually is GMO, and as a general rule, anything without sugar, is always worst for your health and makes you more fat. 

    Wishing you great health

    • Hiya Isabella,

      I agree that stuff that is made without sugar especially when substituted with sweetener is bad for you. Checking labels is something we all can and should do when taking responsibility for our own health and wellness. My bestie was diagnosed as gluten intolerant last year which has been a massive learning curve and raised my awareness about it too.

      Black chocolate sounds interesting, I don’t know how I’d fare with chocolate without sugar. Thanks for your thought provoking comments.

      Krs PurpleLioness 

  11. Just like you, I find sweeteners to upset my stomach terribly and can’t stand it. I’m surprised to see that this product is tagged with no artificial sweeteners which is a good thing. I’ve not try Cadbury Dairy Milk 30% Less Sugar before. But because of its unique feature will make me to get it. Nice job coming up with this.

    • Hiya Kell,

      Aren’t sweeteners poisonous! Or they certainly feel like it! I know sugar isn’t great for you but at least it’s natural. Do try the CDM 30pls and let me know if you liked it. Thank you for your interest.

      Krs PurpleLioness 

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